LA Girl PRO.conceal HD – review

In my last post I said I wanted to really invest in beauty this year – so, here’s a post about a £5 concealer (well done me) ! US brand LA Girl has developed a following for producing high-quality items at a low price point, and UK-based online store Beauty Bay is now stocking their stuff. Naturally, I wanted to check it out – especially when I saw the shade range for this product. 

The Pro HD concealer has had many a rave review online and in the YouTube community – the liquid formula is marketed as long-wearing and crease-resistant, with the ability to cover up a multiitude of sins while staying cake-free. Since concealer is a must for me (redness, acne, dark circles – the list goes on), I picked this up in two shades – GC969 Porcelain, which is the palest in the range, and Green for colour-correcting redness. The porcelain shade is a fairly good match, if a little warm-toned for my complexion. The green is a medium-dark shade, a little deeper and more opaque than the other Shrek-tinged correctors I have seen and used – Natural Collection do a great stick corrector for £2, which is a lot lighter than this.

The concealer comes in a tube, reminiscent of those squeezy lipglosses everyone had as teens, with a small built-in synthetic brush applicator (similar to Rimmel’s Match Perfection concealer). You have to squeeze a fair bit to get any product out, but this type of application does give you more control over coverage level and deposits less product so you can build and blend as you like. This worked out great under my eyes – I swiped it on, then went in with a damp sponge to spread and pat it in, giving impressive coverage on the darker purple areas. True to the claims, the staying power was also very good, with only a little creasing by the end of the day, and no oxidation – I set it with a translucent powder after application which helped it to look smoother and more flawless.

An even paler shade in this concealer would be great (although the warmth in the shade probably corrected some of the undereye darkness), since it didn’t completely match my foundation when I went to cover up spots and blemishes. The formula worked well on smaller problem areas, although it’s probably not heavy-duty enough to conceal large spots or big textural issues. However, it does stay put on oily skin – a huge upside for me.

As for the green corrector, the formula felt thicker than the skin-toned version, possibly due to the pigments. You need a light hand with this one, as it doesn’t fully blend away and can look really dark. Once covered with the porcelain shade, the effect was a lot better but not 100% undetectable – I think mixing a smaller amount of this in with some primer or moisturiser could work to give a more subtle finish.

In general, I’m really impressed with this concealer – for the price it’s absolutely brilliant and definitely worth trying. The shade range is also insane, as it currently includes 28 different colours including orange and purple correctors – I picked mine up from here, for £5 each. Happy concealing!

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